Nutrition.

Water content matters more than protein percentage, particularly for cats. Dose matters more than brand, particularly for supplements. And bodyweight outperforms almost every product we sell, which is an awkward thing for a shop to publish and true anyway.

We do not run sponsored posts and no brand has ever paid for a mention here. Where a specific product appears it is because Eleni put it on the shelf first.

Transitioning a food takes seven to ten days. Judge the result at six weeks, not six days — the first fortnight tells you almost nothing.