Journal

Care guides.

The long answers to the questions that come up at the counter every week — joint care, dental health, grooming, and the things that are easier to explain with a diagram than across a till.

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What a care guide has to earn.

Every guide here starts as a question somebody actually asked at the till. If Eleni has explained the same thing four Wednesdays in a row, it becomes an article.

The rule for all of them is the same: name what works, name what does not, and say which category each product on our own shelf falls into. That occasionally costs us a sale, which is the point.

None of these replace a veterinary diagnosis. Where a guide crosses into something that needs a vet, it says so explicitly rather than trailing off.

One email a week. Worth it.

Care guides, restock alerts on the foods you have subscribed to, and the occasional photo of Loukanikos. Tuesdays at 10:00.

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